I’ve decided to pick away at developing a website around the concept of marketing viability. We do lots of studies for clients at Consorte Marketing. In many of these reports, we measure the viability of a particular endeavor. Does affiliate marketing work for your business model and product selection? Will you see ROI from SEO? What are the costs vs. benefits of engaging in a reputation management campaign?
What is Marketing Viability? In simple terms, it is when a product provides value to the end-user, is of good quality while being relatively easy to produce and distribute, and is profitable. Figuring this stuff out is the first step you should take when you’re excited about a new idea you have. Unfortunately, most people are emotionally vested in their “next big thing” and lose sight of the fact that their product, service or idea will not appeal to everyone else in the world.
Want to really know if your idea is viable? Try hiring a marketing expert who isn’t emotionally vested in your idea. You’ll want someone trustworthy, who will “tell it like it is” and let you know the probability of success for your next venture, for better or for worse.
Ever feel this way? It’s not always a bad thing.
Al Pacino makes me remember that I have an Italian side. I must have been around 5 years old when I saw the Godfather for the first time. As the years passed and I watched it with the family year after year, I fell asleep less and less between the scenes. I wasn’t able to fully appreciate the series until my early 20′s but don’t ask me to quote anything. It’s been ages since I’ve had time to do the Godfather marathon, so I’m about due for a refresher.
Just when I thought I was out…they pull me back in!
A little knowledge is a dangerous thing. Google released their Penguin update to tackle link-spam and a few months ago, they sent warnings to hundreds of thousands of website owners through webmaster tools, stating that their algorithm identified them as likely to be buying links, and that they need to take steps to get these links removed. Some websites dropped in rank and some fell out of Google completely. One of the bigger “link-building-scandals” was when Google removed iAcquire from their index for buying and selling links (looks like they got the sucky end of the bargain when they picked up this business from Conductor), and punished Dun & Bradstreet for soliciting bloggers to sell them links.
Penguin Panic! Continue reading
Hi! If you’re a long lost friend or family member, it might be easier to connect with me on Facebook. On the other hand if you’re considering doing business with me and are Googling my background, good for you. I’ve probably done all of my research on you as well – it’s good to know who you’re partnering with on new projects. You won’t find anything sketchy here so you might as well just go back to the Consorte Marketing website. Or if you prefer, contact me on LinkedIn.
I’ve been sitting on DennisConsorte.com for a couple of years now, not quite sure what to do with it. I’ve decided to turn it into a repository for my random thoughts so that I can refer back to them on occasion without having to check my files. If you’re part of the Consorte family, I’ve got another dormant project that maybe you can help me with: Consorte.me. We’ve already got a Facebook group that some folks in the old country (Italy, Dad’s side) started. But perhaps having a family blog has some value – not sure, let’s discuss.
Enjoy, or leave now!